Want to Hire a Website Developer? Follow These Six Steps!

Want to Hire a Website Developer? Follow These Six Steps!

Want to Hire a Website Developer? Follow These Six Steps!

Do you have a business that you want to promote digitally? If so, the first thing you should do is build a website. A business website is your first step to interact with your potential customers. It is also the best way to reach a global audience beyond borders and time zones.

A business website will prove to be an asset for your business in the long run. Oh, wait! So, you don’t know how to build a business website. Don’t worry! You can always hire a professional and experienced website developer Chicago for the job.

Since the efficiency of your business website will depend on the performance of the website developer you hire. So, here are six steps that will tell you how to hire a website developer efficiently.

  • Detail Your Requirements

Every business is different and has different web development requirements. Before you hire a website developer, you must specify your requirements. Do you need just a simple website? Or maybe you need additional video, audio features? Or you might have a large web development requirement that requires intensive work? Make sure to specify these requirements before hiring a website developer from a website development agency Chicago.

  • Consider the Developer’s Skills

Based on your requirements, you can choose from the front end, back end, and full-stack developers. Each of these website developers has special skills, for example, a front-end developer will work on the front of the website which includes parts of the website that visitors interact with. Whereas a back-end developer is responsible for website structure and functionality. Full-stack developers are specialized in both front-end and back-end.

  • Hire a Dedicated Team

Website development doesn’t just end with building a website. It needs constant development, additions, and enhanced technical support. Therefore, make sure to hire a website developer that has a dedicated team and support for building your business website.

  • Consider the Experience

When you are hiring a website developer team always consider their experience. You can judge their experience by the style of communication, portfolio, proactivity, and overall approach. So, make sure to conduct a video interview of the potential website developer team.

  • Choose a Working Model

There are three types of working models you can choose from for website development. You can choose from a dedicated business team model, project-based model, or outsource working model. Depending on the business model you choose, you can choose a web design Lombard company.

  • Don’t Forget to Choose the Payment Option

Of course! You must consider the payment option as per your budget. You can choose from a fixed-price payment option or a time and material-based payment option. This will entirely depend on your budget and project requirements.

These six steps will ensure that you choose the right website developer for your business. And at Kozlo Digital, we will be glad to help you make a striking online presence.

We have been in the business for years and have provided outstanding website development services to our clients in Chicago and nearby regions.

You can approach us for eCommerce website design Chicago using Shopify, WordPress website design, website development, and maintenance services.

And that’s not it! We can also provide SEO, social media management, and more. We will ensure that your business website is attractive, functional, and reaches maximum potential customers around the world.

Contact us now to know more.

Five Ways A WordPress Developer Can Help Build Custom WordPress Website

Five Ways A WordPress Developer Can Help Build Custom WordPress Website

Five Ways A WordPress Developer Can Help Build Custom WordPress Website

Nowadays, the market is highly competitive, and every business must do its best to stay ahead of the competition. This can be efficiently achieved by implementing different marketing strategies. Now, of course, offline marketing strategies will work but you also have to target a larger audience that uses the Internet to find products and services.

This requires hiring a web design and SEO company that will build a business website for you and provide optimization and increased reach. One of the tools that any web design company uses to create a business website is WordPress.

Now, you might have heard that WordPress is an excellent website building platform where you can build the website on your own. While that may be true, you will never achieve the finesse that a professional WordPress developer can.

Also, a professional WordPress developer can help you create a custom WordPress web design that fits your brand perfectly. If you still don’t believe it, keep reading to find out the excellent advantages of hiring a custom WordPress web developer.

  • Perfect design

A WordPress developer who builds a custom WordPress website will be able to execute a perfect web design from scratch that suits your brand and its image. They will ensure that your custom website has all the desired features that make your brand stand out in the market.

  • Plugin functionality

WordPress has a limited plugin functionality. A WordPress developer knows efficient ways to provide advanced plugin functionalities to the website. This will enhance the overall performance of the business website. A smoothly functional website gives higher satisfaction to the visitors improving the impression of your business.

  • SEO services

When a WordPress developer builds a custom WordPress website for your business, SEO compliance becomes easier. This is not possible if you build a WordPress website on your own.

A WordPress developer from a WordPress development company will have the tools to ensure that your website moves up in ranking on the search engine.

  • Security compliance

WordPress developers also understand the need for security compliance and features. They will ensure that the custom WordPress website doesn’t have any security loopholes protecting your website content and enhancing user experience.

  • Website maintenance and management

A WordPress developer who builds your business website can also carry out website maintenance and management effectively. This will further enhance the overall functionality of the WordPress website.

As you can see, hiring a WordPress developer from a WordPress website development company ensures that your business website is built and maintained efficiently. This also ensures that you don’t have to waste any time on developing a business website. Instead, you can focus on other crucial aspects of your business.

And at Kozlo Digital, we believe in assisting our clients for the same. We are one of the leading digital marketing companies based in Chicago that is known to provide exceptional services.

We serve businesses of all sizes and industry sectors assisting them to create an outstanding digital presence. We have built a remarkable team of developers who are creative and professional.

They will bring their expertise to the table and create a digital marketing strategy that works for the clients. As a leading online digital marketing agency, we provide the complete website development package along with SEO, website maintenance, social media management, and more.

Contact us now to know more about our services in detail!

Improve your Online Business Branding for Free!

Improve your Online Business Branding for Free!

Improve your Online Business Branding for Free!

Creating branding is an important aspect of online business. Branding gives your company an identity, a specific voice, and something that customers can relate to and recognize. Did you know that you can easily create effective branding for free? You don’t have to pay for expensive platforms or software, and there is a host of useful tools and websites you can use for free – we look at several examples below.

Create eye-catching social media content

If you post on multiple social media platforms you should have consistent branding and a consistent voice. This will help customers identify with you easier. It will also ensure your marketing remains coherent. 

There is a range of online platforms like Adobe Spark and Picmonkey that specialize in creating social media content. Adobe Spark, for example, has thousands of templates for social media graphics like Instagram stories, Pinterest infographics, and Facebook cover photos.

Produce a professional company logo

A main element of your branding is a company logo. This logo is something that should be recognizable but also reflect your color scheme and branding. A quality logo can make a huge difference – just look at brands like Nike, McDonalds, and Apple. These companies all have memorable logos that you can immediately identify their company via.

Free resources like LogoCreator can be used to produce professional business logos that you can then incorporate into your online content, website, and social media posts.

Organize your branding color schemes and fonts

Aside from a logo, other important branding aspects are the color scheme and typeface. You should settle on a particular color scheme for your business, and several fonts that you will use for things like normal paragraph text, headings, and page titles.

To organize these branding elements you can use tools like Canva. Canva has a branding section where you can define elements like fonts and colors. You can also import logos and then use this branding when you create your other online content.

Use consistent language and catchy slogans

A less tangible element of branding is the language you use. You should use consistent language on all of your online outlets – social media, web content, online store, and blogs, for example. If you craft coherent language, and use a consistent tone, this will only work to reinforce your brand. 

It will also help customers identify with you and understand the angle you are coming from. You could also think of some catchy slogans and phrases that you use throughout your media that customers will remember. Again we can look at worldwide companies like Nike and McDonalds – you would immediately associate phrases like “Just do it”, and “I’m lovin’ it” with these businesses.

Create a branded email signature

Finally, you should have a branded email signature. If you send emails with no signature, it can look unprofessional. Also, you are missing a chance to promote your business contact details etc.

Hubspot provides a free email signature generator that you can use to incorporate branding into. As a minimum, your signature should include your name, position, and important company contact information. It could also include your logo, and your underlying company color scheme. You can then use this signature for all email responses.

Effective Branding is a Cornerstone of Online Business

If you use these simple free resources and tips you can improve your online branding with minimal effort. We can’t stress the tance of branding enough. Whilst your online business should strive to provide a great service and products, having a consistent and strong branding will also help greatly.

Four Most Popular Types of Web Designs Creating Strong Digital Impact

Four Most Popular Types of Web Designs Creating Strong Digital Impact

Four Most Popular Types of Web Designs Creating Strong Digital Impact

Creating eye-catching websites is a must if you want to make a striking online presence. Whether you have are an individual who wants to promote his/her small business or a multinational company, creative websites will prove to be the biggest asset in catching the attention of your target audience.

This has become even truer nowadays when most people search for products and services on the Internet. They will interact with brands that have the potential to hold them for longer to convert them from a sales lead to a customer. So, you must have a functional website that has a smooth and attractive Orland Park web design.

But do you know what type of web design will suit your brand and products? If not, don’t worry! In this blog post, we will tell you four types of top web designs that you can choose from.

  • Minimalistic Web Design

As much as minimalism can bring positive changes in your life, it can also transform your business website and its impact on your audience. In minimalistic web design, there are no distractions, and all the elements of a web design are in their basic form.

The minimalistic design is still a favorite choice of several businesses amidst the excess information flow on the Internet. If you want to show the best creation of your business, minimalistic design is the way to go.

  • Illustrative Web Design

The next extremely popular web design type is illustrative web design. This web design incorporates the elements of drawings which is the most creative activity. With illustration, you can bring different elements of your website to life making it easier for your audience to connect and interact with your business.

Since2016, illustrative web design has gained rapid popularity amongst web designers. So, get on board the latest trends by illustrative Mundelein web design now.

  • Single Page Web Design

Although single page web design isn’t the newest web design trends, it is still the most preferred web design type to be opted for by businesses. The main reason behind this is that single page web design allows a brand to capture the attention of their visitors quickly. Considering that most humans these days have a noticeably short span of focus, single-page web design can be beneficial.

At the same time, you must ensure that your single page web design has the relevant content that fits in the page and a creative and attractive layout serving its purpose of grabbing the attention of your audience.

  • Typography Web Design

Creating a lasting first impression on your audience with typography web design. This type of web design allows the audience to know more than just a story about your business. It will allow the audience to get a sneak peek of behind the scenes and what your business stands for.

This Merrillville web design does have its challenges. You must be strategic about choosing the types of fonts and sizes to create an impact. Also, having a responsive website with typography web design is a must. This will ensure that your website has a fast-loading time.

These are four types of extremely popular web designs that have proven to show a stronger impact on the audience. And at Kozlo Digital, we offer our expertise in building an excellent website for your business using these popular types of web design and more.

Based in Chicago, we have worked with numerous local and international businesses to create an impactful business website that attracts potential customers.

We have a team of expert web designers such as WordPress designer who are experienced and certified to bring their creative ideas to the table.

And that’s not it! We not only provide exceptional web designing services, but we also help you create a strategic digital marketing plan. This involves search engine optimization, website development, website maintenance, and more.

With our expert team at Kozlo Digital, you don’t have to worry about a single thing! We will bring the best ideas to the table that are beneficial for creating a stronger digital presence.

Contact us now to know more.

Hiring a Web Developer or Do-It-Yourself? The Big Question Answered!

Hiring a Web Developer or Do-It-Yourself? The Big Question Answered!

Business websites are key to reaching a greater number of potential customers and creating an effective brand image. And hence the business website must have all the necessary features and plug-ins that enhance the overall experience of website visitors. After all, your business website is meant to attract more customers who can be converted to leads and successful sales.  

Now, there are two ways in which you can build a business website, namely, by hiring a web developer Chicago or using a do-it-yourself approach. But how will you decide which approach to choose? Here are a few points that can guide you in making an informed choice. 

  • WordPress Experience

If you want to build a website on your own, you must have basic knowledge of WordPress. Even if you don’t, you must be willing to investing some time and figuring it out yourself. 

However, if you want the help of a professional, you can hire an experienced web developer who has a complete understanding of WordPress and how to use it to create the best business website. 

  • Customization:

If you don’t have any goals to build a customized website, you can surely go ahead with the do-it-yourself approach. 

But hiring a web developer allows you to customize every single feature according to your needs. A custom website always sees increased customer traffic as compared to self-built websites. However, it is entirely your decision and depends on your goals. 

  • Budget:

Always consider your budget in this case. If you don’t have a large budget for website building, you can certainly DIY it. 

But if you have decided to make proper business investment and have the monetary capacity to do so, hire a professional web developer from a leading Chicago digital agency

  • Enhanced Functionality:

If your only goal with your business website is to provide information about your business to your customer, you can self-build the website. 

But if you want to do a lot more with your business websites such as interacting with your customers, transactions, and more, you will need enhanced functionality. This can be achieved by hiring a professional web developer. 

  • Time:

Lastly, you must consider how much time you are willing to invest in creating a website on your own. If not enough, you can hire an experienced web developer for the job. You can just sit back and let the developer handle everything from start to finish. 

Although there isn’t a universal path to choose, you have to pen down your exact requirements to make an informed decision. 

Usually, when we at Kozlo Digital are approached by our clients with the same question in mind, we always suggest that hiring a professional web developer is the right move. 

And it doesn’t have to do anything with us making profits, instead, we believe in assisting our clients in making the right decision for their business. 

Since we also had a very humble beginning as a digital marketing company, we understand the struggle any business faces to establish itself in the market. And hence as a leading search engine optimization company, we provide our creative minds and expertise to assist businesses to make an impressive online presence. 

With us, you can find excellent services like web development and designing, search engine optimization (SEO), website maintenance, social media management, and other digital marketing solutions. 

These solutions and strategies are aimed at helping our clients bring their business on the digital map allowing them to convert traffic into successful sales. 

And for the same, we have also developed the finest team of web designers and Ecommerce web developers, SEO managers, social media managers, and more. They are certified and experienced in offering their expertise. 

So, get in touch with our team now to know more.

Custom Web Development or Website Templates: Which One to Choose?

Custom Web Development or Website Templates: Which One to Choose?

Custom Web Development or Website Templates: Which One to Choose?

Running a business can be as tough as it is. And the biggest struggle in this fast-paced world is to reach your potential customer base. When most people use the Internet to find products and services, using it to promote your business is the best option. 

But before you start your business promotion online, ask yourself this, “Do you have a functional and creative business website?” “Is the existing website good enough to attract your customers and convert them into successful leads?” If you hesitated to answer these questions, then it is time you should think about renovating your business website as per the current trends. 

And that’s where custom web development services can be beneficial for you. Now you would certainly argue that you can easily choose from numerous website templates and create a functional business website. Although you might be right, there is some key difference between website templates and custom web development. Let’s take a look at them!

  • Website Templates: Although website templates make it easy for you to build a website, they are not search-engine friendly. You don’t have much scope for changing and customizing features, instead, you are stuck with what you get. This also makes it unable to lead on some browsers. Though you can easily make a website, you won’t be able to stand out in the crowd. 
  • Custom website development: Alternatively, custom website development gives you complete freedom to customize features, designs, content as per your needs. Custom websites are also optimized for the search engine increasing your probability to stand out in the crowd. Also, the custom Oak Park web design is optimized for all browsers and devices. 

As you can see, custom website development has numerous benefits over website templates. And at Kozlo Digital, we strive to deliver the same. 

We have built our reputation in the market as the best digital marketing company in Illinois. We ensure that your business moves ahead of your competitors with the right digital marketing strategy. 

And providing top-notch custom web development services is one of our goals. We have always considered the needs of our clients before creating and executing digital marketing strategies. For us, YOU are always a priority! 

At Kozlo Digital, we follow a quick and hassle-free three-step approach. This allows us to understand our client’s needs and creating a digital marketing strategy that works for their brand. 

  • The beginning: During the initial consultation, we will discuss how you want your digital marketing strategy to be implemented. We will learn your goals by executing and investing in this strategy. We will also answer all your questions. 
  • The middle: This is where the real work begins for us. We study your brand, your competitors, your market, and your potential customer base. We will discuss with you every fine detail and fine-tune your strategy that works.
  • The end: After your website has been built and published, we will keep working to optimize it. We will be always available for you in the future to provide valuable assistance. 

Being a leading Ecommerce web design company, we aim to bring your business website to the map. Our range of services includes:

  • Web design
  • SEO
  • Digital Marketing
  • Social media management
  • Website maintenance

Over the years we have developed a team of excellent, qualified, and experienced custom WordPress web developers, SEO experts, social media managers, and others. 

Our Kozlo Digital team is highly dedicated and diligent at delivering the finest digital marketing services to clients. And we not only work with the local business but we have also gone global with leading clients in various nations. 

So, rest assured with us you will get global standards digital marketing and web design services. Get in touch with our team now!