Responsive Web Design: What? Why? And the Benefits?

Responsive Web Design: What? Why? And the Benefits?

Responsive Web Design: What? Why? And the Benefits?

Have you been looking into promoting your business with digital marketing Chicago? If so, you might have come across the term ‘responsive web design’ when it comes to designing and optimizing your business website for digital marketing.

And just like most business owners, you might have thought what is a responsive web design and why it is important? Well, you are in luck. In this week’s blog post, we will talk about responsive web design, its need, and what are its benefits. So, let’s get started!

What is responsive web design?

In simpler terms, responsive web design can be defined as the ability of your website to adapt to the screen it is accessed on. So, for example, if a user is opening your business website on a mobile device, the website will adapt to the screen of a mobile device.

This will enhance the overall user experience of the visitor creating a positive impact and great online impression for your business.

digital marketing Chicago

Why do you need responsive web design?

The need for RWD responsive web design has increased in the past few years. If you look at the statistic, in 2014, only 22% used their mobile devices to search for products and services.

But the introduction of the 4G Internet completely revolutionized the way people use their mobile devices. By the end of 2016, mobile web usage had over exceeded desktop searches.

This changed the way people search for products and services. Hence, having a responsive web design for your business website became an important feature. Most website visitors gave importance to the overall user experience and responsive web design played an important role in the same.

responsive site designer

What are the benefits of responsive web design?

  • When you have your website built by a responsive site designer, you will get the benefit of instant adaptability to screens of multiple devices. This will increase the chances of your potential customers to access the website easily.
  • As mentioned above, responsive web design will enhance the overall user experience of the visitor. This will create a positive impression for your business website giving the visitors ease of use.
  • Responsive websites get the benefit of ranking higher in the search engine. These websites also load faster, hence boosting the overall ranking of your website. Responsive sites also have lower bounce rates which are good for your ranking.
  • Responsive websites make sure that you have to invest only in a single website making it easier to modify and maintain. SEO becomes smoother for mobile-friendly websites.

As you can see, responsive website design is the need of the hour. If you still haven’t transformed your business website into a responsive website, get in touch with us at Kozlo Digital.

We are a leading responsive web design company that will ensure that your website is designed in a way that is every device-friendly. We are based in Chicago and have worked with numerous businesses in the region.

Apart from responsive web design for your website, we also provide SEO services, website maintenance, e-commerce website design and development, and more.

Contact our Kozlo Digital team to know more.

Digital Marketing Agency: Five Types You Must Know About!

Digital Marketing Agency: Five Types You Must Know About!

Digital Marketing Agency: Five Types You Must Know About!

With the increasing competition in the market, the responsibility of marketing managers has increased manifold. Now, it is not just about promoting products and services but also grabbing the attention of customers longer than eight seconds to convert them into successful sales.

The job also entails engaging the customer long-term so that s/he doesn’t go to the competitor brand. And having an excellent online presence is of the utmost importance for any business. Businesses need to have successful digital marketing campaigns that bring more customers into their business doors.

This is possible only when you choose the right type of digital marketing company for your business. Yes, that’s right! There is more than one type of digital marketing company you can choose from. Let’s take a look at these types.

  • Inbound marketing agency/Full-service digital marketing agency

A full-service digital marketing agency will provide you a complete range of digital marketing services. Starting from the best digital marketing agency websites to marketing strategy, they will take care of it all.

This type of digital marketing agency is great for small businesses and start-ups. This allows them to focus on other core competencies without worrying about marketing.

  • The SEO Agency

SEO is one of the most important features of digital marketing. A digital marketing company that has special expertise in SEO will ensure that your business website ranks higher on the search engine.

The company will perform website audits, keyword research, blog and website content, link building, and more. They will use specialized technologies such as Google Analytics, Google Search Console, SEM Rush, and more.

  • Social Media Agency

If you want to focus on promoting your products and services using social media platforms, you must contact social media agency. This type of digital marketing agency Chicago specializes in exploiting the full potential of social media platforms for businesses.

They will create creative and innovative social media strategies and optimize your social media accounts accordingly.

  • Digital Ad Agency

This type of agency offers paid advertising services. This includes investing money by bidding on keywords, ad placement, and search results.

Such an agency will know that how to create innovative and eye-catching ads that are filled with keywords.

  • Website Design Agency

This type of digital marketing agency specializes in creating attractive, functional, and good-looking websites for individuals and businesses. They will have a dedicated team of professionals who will work on the UX UI design of your website.

Such an agency will ensure that your business website has a responsive design with high loading speeds. They will also optimize the content on your website.

So, these are a few types of digital marketing agencies that you can choose from based on your preference.

You can also get in touch with our team at Kozlo Digital! We are a full-service, creative digital marketing agency that offers website design and development services, SEO services, website maintenance, and e-commerce website design services.

We work with both local and international businesses to provide their digital presence a boost. Get in touch with us now to know more.

Website Design: Few Crucial Elements That Will Make it Stand Out!

Website Design: Few Crucial Elements That Will Make it Stand Out!

Website Design: Few Crucial Elements That Will Make it Stand Out!

In today’s digital world, when most people go on the Internet to buy products and services, every business must have a digital presence. And if your business has been relying only on offline marketing strategies, you must start investing in digital marketing strategies too. 

The first thing you must do is hire a professional website design agency Chicago that can create an excellent business website for you. But how will you know that the website created for your business is great? Here are a few crucial elements that every business website design must-have.

  • Visual Design

Any visitor will be attracted to your brand when you have a visually attractive website design. Make sure to have a great color combination, graphics, and animation on the website. This will give your visitors an impression that your business can offer high-quality products and is trustworthy. 

  • Navigation

Make sure your website has navigation that is easy to use and gives your users a smooth and hassle-free website operating experience. Make sure the navigation bar takes the visitor where s/he wants to go on your website. 

  • Content

When you hire a professional web design agency Chicago, make sure that they pay attention to the content of the website. The website content has to be attractive, interactive yet must be able to convey the vision of your brand. It is also a crucial element for increasing your search engine ranking. 

  • Interaction

Your website design must be such that it interacts with your customers on every page. This interaction will result in conversion but ensure that you don’t go overboard with it. 

  • Responsive Web Design

Make sure that your website has a responsive web design. This will ensure that your website is functional on every device such as mobile, laptop, tablet. This also includes the loading speed of your website. The website design determines the loading speed too. So, ensure that you have a design that boosts the loading speeds of your website. 

These are just a few crucial website design elements that your website must-have. Once you hire one of the best digital marketing companies Chicago, they will also work on other technical elements. 

And at Kozlo Digital, you can expect us to deliver the finest website design services where we not only work on these elements but also work on other technical elements too. 

We ensure that your business website is high-quality, functional, responsive, smooth, and attractive along with ranking high on the search engine. 

We also provide excellent digital marketing platforms and strategies that ensure that your business website will stand out in the crowd and bring in more customers. We also work on website maintenance, e-commerce website design, SEO, and more. 

Get in touch with our team to know more about how we can help your business stand out digitally. 

UI Vs UX Web Design: What is the Difference?

UI Vs UX Web Design: What is the Difference?

UI Vs UX Web Design: What is the Difference?

Digital marketing is one of the most crucial elements of promotion and brand creation for businesses of all sizes and sectors. One of the factors that determine the success of your business is having an excellent business website. 

And the UI UX web design of your website will determine the efficiency and functionality of your business website. So, when you are building your business website, focus on UI/UX web design specifically. 

Now, just like most people, if you are also confused about what is the difference between UI and UX, keep reading this blog post. We know that these two terms are usually combined or used interchangeably. 

Although there is a thin line of difference between these two terms. And that’s what we will discuss in this blog post. So, let’s get started! 

  • UI Web Design

Also known as ‘user interface’ web design, UI is responsible for ensuring that the user interface of your website is attractive, smooth, and sleek. 

UI web design includes determining the layout, the number, type, and placement of website buttons, color scheme, font type and size, the type of content, images, and such elements. 

UI web design includes everything that a user will see on your website. So, having a UI web designer is of the utmost importance.

  • UX Web Design

Also known as ‘user experience’ web design, UX designer website is completely focused on ensuring that the user has the best experience while navigating the website. 

The UX web designers are responsible for determining how easy or complicated it is to navigate the website. How efficiently can a user interact with the business website? 

A UX designer works on the functionality and structure of the website. 

Although, you must know that UX UI designers collaborate to create a great UI UX designer website. And that’s why usually people confuse them and consider them as one. 

Now that you know the difference between UI and UX web designers and what they do, you must hire them to design your business website. 

Even if you have a business website, these designers will ensure that your website is up to the latest design trends and functionality features. 

If you have been already looking for UI/UX designers for your business website, get in touch with us at Kozlo Digital. 

We are based in Chicago and stand amongst the most reputed and trusted digital marketing companies in the region. We work with businesses of all sectors and sizes. 

We have a team of website designers who will bring the best creative and technical ideas to build a great UI UX design website for you. Apart from working on the appearance and functionality of your website, we also provide search engine optimization, website maintenance, responsive web design, e-commerce web design, and more. 

To avail of our high-quality digital marketing services, get in touch with us at Kozlo Digital!

Keywords: What Are They? And Why They Are Important for SEO?

Keywords: What Are They? And Why They Are Important for SEO?

Keywords: What Are They? And Why They Are Important for SEO?

So, in our previous blog, we talked about different types of SEO that might be beneficial for your business to rank higher digitally. In the same blog, we emphasized the use of the right keywords for search engine optimization.

But what are keywords? What is meant by keyword website optimization? Why are keywords so important when optimizing your website for the search engine? How can you find good keywords for your website? These are the questions that you must know the answer to. Only then you will be able to execute the best SEO strategy for your business website.

So, let’s get to answering these questions for you!

What are keywords?

Keywords are a specific set of words that people are using to search for a product or service in the search engine in the region. These words or phrases are key to helping your website rank higher in the search.

Therefore, you must ensure to have a list of such keywords that are related to your business and its products and services. You can link these keywords to your website pages, insert your content online, and more.

What is keyword website optimization?

As mentioned above, you can include the specific keywords on your website. You can do so by creating content that is related to the keywords. You can write website content that has these specific keywords. You can link your website pages to these keywords in your content.

This is how SEO keyword optimization for a website can be achieved. Although, expert SEO professionals might be able to give you a better insight into this process. So, make sure to get in touch with them.

Why keywords are so important for SEO optimization?

Are you still wondering why keywords are so important for SEO optimization? Well, there are two main reasons.

  • Reach target audience

The right keywords will help your business reach its target audience. These keywords will help your business website create a persona that attracts the audience you can deliver to.

With keywords, you can appeal to the target audience and set yourself up for success. So, keywords are extremely important for SEO optimization.

  • Data-driven tool

Keywords are an excellent data-driven tool that allows you to understand the sentiment of your target audience. You will explicitly learn about what your customers are demanding.

Moreover, you can not only focus on direct keyword search but also in-direct or alternate keywords. This will help you expand your target market and bring in more customers for your business.

How can you find high-quality keywords?

There are several tools that you can use to find keywords for search engine optimization Chicago such as

  • Google Auto Suggest
  • Google Keyword Planner
  • Moz Keyword Suggest and more

Now, if you want to know more about these tools and search engine optimization, get in touch with us at Kozlo Digital.

We are a full-service solution digital marketing company that is known to assist businesses in executing the right Chicago search engine optimization strategy. We use the latest tools and technology to create a digital marketing strategy that works for your business.

Apart from SEO services, we also provide top-notch website development and design services, website maintenance, responsive website design, e-commerce website design services, and more.

Our professional team of experts will bring the best ideas and concepts to the table that work. With us by your side, you will get services that are worth every penny! So, get started on optimizing your business website with us at Kozlo Digital!

Contact us now to know more.